Eddie by Giddy

Client Background:

The Eddie by Giddy brand is dedicated to providing effective solutions and resources for men dealing with erectile dysfunction (ED). Their flagship product, Eddie, offers an alternative approach to ED treatment, empowering users to manage their health confidently. To support this mission, the Eddie by Giddy website serves as both an e-commerce platform and an educational hub, making it easy for users to find information, purchase products, and connect with supportive resources.

Project Goals:

1. Develop a User-Friendly, Accessible Platform: Create a website that provides a welcoming, stigma-free experience, prioritizing ease of use, accessibility, and clarity around ED topics.

2. Implement E-commerce and Product Education: Design an engaging e-commerce experience that includes comprehensive product information, visual guides, and customer testimonials to support informed purchasing decisions.

3. Ensure Compliance with WCAG 2.1 Standards: Meet accessibility standards across the site to provide an inclusive experience for all users, ensuring that every aspect of the website is usable for individuals with disabilities.

4. Optimize for Mobile and SEO: Ensure that the platform is fully responsive and optimized for search engines, increasing visibility and user engagement across all devices.

Challenges and Solutions:

1. Sensitive Health Topic Presentation

• Challenge: Presenting ED-related information in a way that reduces stigma while ensuring clarity and professionalism.

• Solution: Used a soft, supportive design language with approachable tones, balancing informative content with empathy to create a user-centered experience.

2. Product Education and E-commerce Integration

• Challenge: Conveying product details effectively to help users understand Eddie’s benefits and usage.